The Project
RDS 360 partnered with MIUM, a new premium fashion retailer, and a concept design agency to deliver the brand's flagship store in Baku. Our role covered feasibility planning, store layout, and detailed design, with the aim of creating a space that reflected MIUM's sophisticated identity while delivering a seamless and engaging shopping experience.
We carried out market and competitor analysis to confirm the brand's positioning before developing an optimised layout to maximise circulation, visibility, and customer engagement. The store was carefully zoned for key functions including entrance, merchandising displays, fitting rooms, and cashier points, with each area contributing to a coherent customer journey.
The interior design combined elegance, functionality, and innovation, with premium materials, bespoke fixtures, and refined lighting selected to reflect the brand's character. Close coordination with contractors and suppliers ensured fidelity to the design from concept through to completion. The result is a flagship store that establishes MIUM as a distinctive presence in Baku's luxury fashion market.
Services We Provided
Feasibility Study
Store Planning
Detailed Design
Project Management
